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New Deal Brings iQiyi TV Shows to Douyin

Image credit: Douyin

Douyin, the Chinese version of TikTok, is now allowed to distribute short snippets of shows from the iQiyi video streaming platform.

Douyin, the Chinese version of TikTok, has struck a new deal with iQiyi, a video streamer similar to Netflix. The new partnership means that long-form content like TV shows on iQiyi can be recreated as a short video, then edited and distributed on Douyin.

Douyin, owned by ByteDance, also said it would cooperate with iQiyi in other areas, although further details on what that might look like were not disclosed. The partnership is significant because the two platforms have officially had a frosty relationship and could mark a truce in a war in which both sides have accused each other of copyright infringement.

The agreement also extends to Toutiao and Xigua VideoDouyin’s sister platforms, which will be licensed for iQiyi content.

Mr. Yu Gong, Founder, Director and CEO of iQIYI, said, “This is an important milestone that showcases mutual respect and collective efforts in protecting intellectual property. We believe that our cooperation will unlock new opportunities that will enrich the online video ecosystem, increase the value of our existing intellectual property, expand monetization opportunities and create benefits for both platforms, content creators and our users. .

The partnership between iQiyi and Douyin is a significant improvement for licensing in the video content industry. In 2021, the China Netcasting Services Association put a stop to creators sharing clips from movies and TV, ban short video platforms like Douyin from sharing them.

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