Image credit: Dolby
Tencent Music Entertainment forms a strategic partnership with Dolby, to bring Dolby Atmos to China’s leading music streaming service – QQ Music.
One of China’s leading music streaming services, QQ Music recently announced support for Dolby Atmos – the technology behind spatial audio offered on platforms like Apple Music, Amazon Music and TIDAL. At launch, Dolby Atmos is available to all QQ Music SVIP subscribers on compatible Android smartphones. TME plans to expand the availability to more use cases, such as vehicles equipped with Dolby Atmos.
QQ Music has “a strong and growing catalog of premier and iconic songs” available in Dolby Atmos, from top artists including Ed Sheeran, cold play, Roddy Richand siaas well as popular Chinese artists like Buyi Mao, Charlie Zhou, Help, Jam Hsiao, Tia Ray, Nana Ou-yangand IN 1, across pop, classical, rock, electronic, hip-hop and many more genres. Find QQ Music’s dedicated compatible content channel by searching for “Dolby Atmos”. Both companies hope the introduction will help make Dolby Atmos more accessible in China.
Our collaboration with Dolby allows us to offer QQ Music subscribers an incredible music listening experience. As the first home music service in China supporting Dolby Atmos, QQ Music is a leader in providing innovative listening experiences for music fans in China. Users will experience sound from everywhere in crystal-clear detail when listening to music in Dolby Atmos and experience the beauty of music more vividly and realistically. TME will work closely with Dolby to bring more high-quality content into Dolby Atmos from various artists and labels to the service, giving creators and fans a new world of music that comes to life in Dolby Atmos.
Alan Zhou, Vice President of Technology, QQ Music, Tencent Music Entertainment Group
Dolby Atmos transforms the way music is created and enjoyed. We are excited to partner with TME and bring this groundbreaking music experience to more Chinese music fans through QQ Music. We look forward to extending this experience with TME to other scenarios where music is essential.
Jeff Wong, Vice President, Commercial Partnerships, China, Dolby Laboratories
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