Blogs can be used for many purposes for a small business. You can use it to promote services, build your brand, or increase your income. But before you achieve these goals, you need to present your blog to readers. Below, members of the online small business community share the ingredients for a successful blog.
Promote your services by blogging
A blog allows you to have more space than a social media post or website blurb. It is therefore the ideal place to share more information about your products or services. To get the most out of this strategy for your small business, read it Publication of thoughts on start-up professionals by Martin Zwilling. Then visit BizSugar to see what members are saying.
Start with viral blogging
Not all blogs get the attention they deserve. But sometimes the content is so successful that people say it has gone ‘viral’. You can’t always control this. But there are ways to increase the likelihood. To verify this Digital Millions post by Tamal Kr. Chandra for more on the subject.
Help rank your blog posts
The success of a blog post largely depends on how well it ranks in the searches. Your writing strategy can have a major impact in this area. So to learn the basics of writing a highly ranked post in this blog post mostly from Janice Wald.
Using Google Trends in Marketing
Blogging isn’t just about your writing skills. The topics you use to cover can also help your posts gain more attention. Google Trends is a unique tool that can help you in this area. Neil patel broad outlines how to use it in your blogging and marketing strategy here.
Clean up your blog
If you’ve blogged for a while, you probably have content, links, and spam that no longer match. These can negatively impact the impression you make on visitors and can even make your site less searchable. Marie Leslie actions how to clean up your blog in this article on Small Business Simplifier.
Find the best ways to monetize your blog
Blogging is not only a marketing tactic, it can also be a source of income. There are actually several ways to monetize a blog. So you need to find the options that best suit your business model. Adam connell actions several in this article on the blog assistant. And the members of BizSugar offered their comments here.
Make money on your blog the easy way
Blogging and monetization doesn’t have to be complicated. There are ways to make more money online without much effort. Bloggers should read this article’s advice on Anthony Williams’ Gold Platter for specific advice.
Improve your visual storytelling
Visuals are often an important part of blogging. Photos are the most common way to do this. But they are not the only option. In fact, visual storytelling often has several components. Robert rose explore the concept later in this Content Marketing Institute article.
Create a copy that drives conversions
Copying your website and blog isn’t just about making a positive impression on visitors. It can also convince more people to shop. To learn to drive more conversions with your website copy in this eLearning industry article by Moss Clement.
Invest in SEO for your small business
SEO is a powerful tool for small business websites. And blogging can be an effective way to improve your strategy. But many businesses also benefit from investing in SEO. Whether you are planning to hire or outsource, this Lisa Sicard’s Inspire to Thrive post can help.
If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected].