With 2021 in the books and 2022 upon us, now is a good time to reflect on your search engine optimization (SEO) efforts – what worked well and what can be improved. With our list of eight fundamental tips, you can ensure that you have a solid SEO foundation on which to build a great new year.
1. Stick to a content creation plan
Develop a content strategy to maintain and improve your existing web content as well as create new high-value content this year. Quality content not only brings more visitors to your site through organic search, but also provides more value to each visitor to your site.
Your plan could be as simple as creating a blog, creating buying guides, or extending existing content on product and service pages to provide more value. Whatever you choose, make sure you have the time to commit to doing it regularly.
2. Create your own link opportunities
This year, make the most of every link opportunity with a best-practice link acquisition process. Link authority comes from acquiring high-quality, thematically relevant links, and it’s one of the hardest things to increase in SEO. It is also the most important SEO ranking element after having strong content.
Start with the companies you do business with (suppliers and partners) and think about ways to approach them to get a link to your site. Don’t forget local business directories and your local chamber of commerce. If a linking opportunity comes your way, be sure to provide the exact URL you want them to link to and ask for specific anchor text. For more link building ideas, read our article “5 Steps to Building Quality Links for SEO”.
3. Ask for reviews
This year, start a process to ask customers to write reviews about your business or provide testimonials on your website. Google uses rating and review data in its local search algorithms as part of the ranking criteria. Additionally, feedback from previous buyers is an important signal of trust that has become an integral part of the decision-making process for many online consumers.
Asking a customer for an honest review or testimonial can be as simple as speaking with them or sending an email. Depending on the size of your business, you may want to set up a default email that will be sent to every buyer customer to make sure they are happy, tell them how you will resolve the issue if they don’t. is not and ask for a Google Review. Make sure to make it as simple as possible by providing a link.
4. Frequent Google Search Console
If you don’t track your website health on Google Search Console (CSG), you should. GSC is Google’s way of communicating with webmasters around the world, providing alerts and data you can’t get anywhere else.
Check GSC at least once a month for website health issues, penalties, and other crawling issues. Pay special attention to the Performance, Coverage, Page Experience, and Security and Manual Actions sections, as they will alert you to any issues that Google encounters while crawling and indexing your site.
5. Track your goals
Set measurable goals and track your progress. Optimization is basing your future actions on the performance of your past actions. If you don’t know what your goals are or if you don’t follow them, your optimization is only based on what you want to do. This is not a great way to improve performance.
Measuring success is as simple as setting realistic goals and putting in place methods and metrics to monitor them. Most sites use sessions as a KPI, and commerce sites add transactions and revenue. Just make sure you’re not basing your optimization efforts on rankings alone.
6. Make the most of your traffic
You work hard to drive traffic to your site. Make sure you can convert it once it’s there. What good is SEO if when they come to your website they either bounce or fail to convert to your goals? Clear conversion points and concise messaging will increase the overall success of your SEO campaign.
7. Hunt down your competitors
Understanding your competitors is key to outranking them in organic search. Knowing if they have superior content, stronger converting elements, higher quality links, or a faster loading site will help you understand what you need to do to strengthen your own site to beat theirs.
Remember: your SEO competitors are the ones ranking where you want to rank in organic search, not necessarily the ones you consider your overall business competitors.
8. Focus on user experience
Manage your user experience alongside your SEO program – the two are inextricably linked. Google is increasingly taking the experience of mobile pages into account when determining rankings, giving a boost to pages that have a positive experience.
Make sure each of your page templates passes the mobile-friendly test, which measures the size and proximity of touch targets on your pages, page width, interstitial annoyance, and other common mobile snafus. Then head to Google Search Console to review your performance in the Page Experience and Core Web Vitals for mobile reports. Fixing any issues in these areas will benefit your user experience as well as your SEO performance.
Whether it’s tracking progress toward your SEO goals, optimizing your content or user experience, or any of the other tips above, make a resolution this year to improve the foundations of your program. of referencing. All the fancy SEO strategies and fad tactics are likely to fail if you don’t have a solid foundation to build on. Put these eight tips into practice and watch your SEO grow in 2022.