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Apple Announces ‘Shot on iPhone’ Macro Photography Challenge

Apple has announced a new Shot on iPhone challenge for iPhone 13 Pro and Pro Max users.

Apple today unveiled its new Shot on iPhone Challenge, which invites iPhone 13 Pro owners to share their most stunning macro shots.

The challenge, which begins January 25 and ends February 16, requires users to take macro photos with their iPhone 13 Pro and iPhone 13 Pro Max (other iPhone models are not eligible because they are not eligible). have no macro mode).

“Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, food, or a subject in nature like ice, snow, feathers, flowers, insects, or pets. “, explains Apple. “The beauty of macro photography lies in its ability to transform the ordinary into the extraordinary.”

Apple left a number of tips for taking better macro photos:

  • Be sure to get close to your subject – you can get as close as 2 centimeters (about an inch).
  • Place the main focus point near the center of the frame, as this is where the sharpest focus is when shooting macro on iPhone.
  • Tap an area of ​​the viewfinder to set a specific focus point.
  • Shoot at 0.5x to capture an ultra-wide field of view or try shooting at 1x for tighter framing – iPhone will automatically switch cameras as you get closer while maintaining 1x framing.

Apple’s jury will select 10 winning photographs in April. The judges are a mix of Apple employees and photographers Anand Varma, Apeksha Maker, Peter McKinnon, Paddy Chao, Yik Keat Lee. Winning photos will be posted on Apple’s website and social media accounts, with the opportunity to appear in Apple stores and on billboards.

You can submit photos to Instagram, Twitter or Weibo using the hashtags #ShotoniPhone and #iPhonemacrochallenge. Submissions begin Tuesday and end February 16. You can also send high-resolution versions of your photos to Apple.

Learn more about Apple’s Newsroom.