The marketing industry must be engaged in constant marketing innovation to reach customers at the right time and drive company sales and brand loyalty. They use different innovative ways to educate users about their products, hoping to convince them to buy.
Push notifications are one of the latest technologies used as a method of rapid marketing. Marketers use web push notifications which can generate a high response rate. Attractive media and personalization are some of the methods used to improve the performance of push notifications. Here are the main types of push notifications.
Geolocation push notifications
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These are notifications that are enabled by location. This means that a user must be in a certain geographic location to receive the notification. Fast food vendors are common users of geotagged push notifications. When users are in an area where there is a fast food store, they immediately receive a push notification to buy from the store.
Businesses using geolocation notifications should also read customer reviews quickly to help them avoid losing customers. Customers can give feedback in terms of orders or additional requests.
Rich media notifications
This is a type of notification based on both text and media. The text-only notification can easily go away, but when the media is added, it can last longer on the user’s gadget. Advertisers can add photos, videos, audio, etc. in the notification texts. It makes your marketing goal even better because you can include a link to encourage clicks. customer responses.
Urgent push notification
Sometimes a business can have sensitive information that can easily affect its customers’ plans or schedules. If the information is not sent at this precise time, its use will expire in a short period of time.
This type of push notification should be relevant and voluntary. An example of such a notification can be a traffic alert through a traffic app. If there is an accident that could disrupt the movement, it is helpful to send a push alert.
Application-based push notifications
These are notifications that are sent to users on mobile devices. Once the recipients receive the notification, they don’t need to open the app to read. It is automatically displayed on the screen. They provide an instant way to communicate with users. They are used to send alerts on sports scores, flash sales, etc.
Behavioral push notifications
Instead of sending a general push notification to any user, you can send a specific message based on a user’s actions. A behavioral push notification studies a user’s behavior, such as something they searched for, a response to another message, a request they made, etc. User action is what triggers the type of push notification they will receive.
Re-engagement push notifications
Another strategy for promoting a sale is to remind users of a message they received earlier. This is what re-engagement push notifications do. It could be an invitation to attend an event, read or watch news. It could also be a customer who ordered something and the marketer wants to remind them to make their payment.
Assessment push notification
One of the best ways to collect data is review push notifications. When a customer uses a service or application, a notification appears on their screen asking them to rate the service or application. This is another way to collect data through surveys. Customers give feedback which can be used to improve customer satisfaction.