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Peek Performance: Live Blog for Apple Stock Investors

(For live coverage, scroll down to the “Live Blog Starts Here” section)

Apple is gearing up to launch new products and/or services on Tuesday, March 8. The Apple Maven will cover the “Peek Performance” event in real time, via a live blog, always with a focus on Apple stock (AAPL) – Get the Apple Inc. and the impact on investors.

Below is a summary of what to expect, which we discussed in more detail in our event preview. To switch to live blogging, scroll down to the “Live blogging starts here” section.

Figure 1: Peek Performance: Live Blog for Apple Stock Investors

What to expect

Apple’s March launch event kicks off at 10:00 a.m. PST, and anyone can follow the presentation via this link. The Apple Maven starts live coverage 10 minutes early.

The consensus suggests that Apple will likely unveil two products: a new iPhone SE and the 5th generation iPad Air. It is possible that new Mac devices with M1 chips will also be announced.

If that was today’s news, Apple’s stock price might not move much. This is because the event would meet expectations, but not exceed them. But if Apple steps into the mixed reality space, which I find unlikely, investors are much more likely to react.

AAPL has weathered this year’s sell-off in the tech sector, as we recently discussed. While the Nasdaq is currently trading nearly 20% below peak levels, Apple stock has corrected as much as the S&P 500: “only” 12% so far.

What happens next, and can this event be a bullish catalyst for the Cupertino company?

Liveblogging starts here

(If necessary, refresh your browser to see updates)

10:59 a.m. PST: And we have come to the end of the presentation! Thanks for joining us today. Keep checking our content at for all things Apple stock. Enjoy your Tuesday!

10:57 a.m. PST: Back to CEO Tim Cook for a summary.

10:56 a.m. PST: Mac Studio starts at $1,999, or $3,999 if equipped with M1 Ultra. Available March 18.

10:55 a.m. PST: Apple stock turns negative for the day.

10:54 a.m. PST: We should be nearing the end of the event. Mac Studio and Studio Display look like a powerful combo. Pricing and availability pending, to be announced next.

10:49 a.m. PST: Apple stock and the S&P 500 are about to give up all of their early afternoon gains. The Nasdaq is doing better.

10:48 a.m. PST: Studio Display under review.

10:45 a.m. PST: The presentation turns to performance evaluation. Mac Studio even exceeds the current lineup of M1-equipped Macs.



10:43 a.m. PST: Apple delivered what was most expected from the iPhone SE and iPad Air, but I bet the M1 Ultra and Mac Studio surprised many. However, I think the Mac announcements will matter more to some business users (for now) than to Apple’s financial performance or stock price for the foreseeable future.

10:41 a.m. PST: As the presentation continues, I can share some impressions from today’s event.

10:40 a.m. PST: Mac Studio being presented, starting with the box, the ventilation system, the connectors. Apple stock rose only +0.5% as the S&P 500 also lost steam.

10:37 a.m. PST: Apple announces two brand new Mac devices, the Mac Studio and the Studio Display.

10:34 a.m. PST: M1 Ultra should meet the needs of graphic designers and other creative people. Definitely a “pro feature”.

10:32 a.m. PST: I wonder in Apple will announce a new device equipped with M1 Ultra today, or if the new chip itself is today’s news.

10:31 a.m. PST: Apple stock and S&P 500 plunge below +1% for the day.

10:30 a.m. PST: The bottom line is: Exceptional performance for use in Apple’s high-end Mac computers.

10:28 a.m. PST: The Ultra seems to use the M1 Max as its base, and uses “UltraFusion” to double the firepower.



10:26 a.m. PST: Apple announces a new M1 chip: the Ultra. This will be the top-of-the-line chip, the fourth in the M1 line.

10:24 a.m. PST: Oh, and we have the Mac next!

10:23 a.m. PST: iPad Air priced at $599 to start (same as old model) and available March 18.

10:22 a.m. PST: Unless Apple has something else up its sleeve, this is shaping up to be a short product launch presentation.

10:21 a.m. PST: Apple stock lost steam against the S&P 500 from the start of the iPad Air presentation. But that could just be noise. Shares still up +1.7% on the day, as at the start of the event.

10:19 a.m. PST: The device also gets a camera upgrade and 5G capability.

10:17 a.m. PST: the iPad Air will feature the M1 chip, like the iPad Pro. Nice upgrade. 60% improved performance, up to 2x graphics performance.

10:16 a.m. PST: With the introduction of the new Air, Apple stock falls below +2%. Again, this is in line with large market movements.

10:15 a.m. PST: iPad Air is next!

Picture 1

10:14 a.m. PST: The camera also sees updates. So far, I think iPhone-related announcements have been largely in line with expectations.

10:12 a.m. PST: iPhone SE will have better performance, stronger glass, better battery life. And yes, 5G, as expected.

10:10 a.m. PST: Apple stock continues to rise, up +2.2%, but the rise is very much in line with that of the S&P 500 (i.e. it is difficult to analyze in which extent the rise could be driven by today’s product announcements).

10:09 a.m. PST: New iPhone SE announced, as expected. It will be equipped with the A15 Bionic chip. Tim says the SE has been a popular model with new users.

10:08 a.m. PST: Another sharp pivot, now Tim talking about Apple silicon – think A and M1 chips.

10:08 a.m. PST: Apple announces two new finishes for the iPhone 13: “bold new green” for the iPhone 13 and Pro models, available on March 18.

10:06 a.m. PST: The CEO quickly pivots to the iPhone.

10:06 a.m. PST: Tim announces Friday Night Baseball. Two games that can only be watched on Apple TV+.

10:04 a.m. PST: Apple TV+ is still generally considered a promising service, not one of Apple’s “needle movers”. The latter would include the App Store, for example.

10:03 a.m. PST: Tim Cook talks about Apple TV+’s current and upcoming content lineup.

10:01 a.m. PST: “Great announcements to share,” says Mr. Cook. And we start with Apple TV+, the streaming service.



10:00 a.m. PST: And we are on our way! CEO Tim Cook is expected to be first. AAPL up for the day at departure, +1.7%.

9:59 a.m. PST: Ok, we’ll count down to the start of the event… only a minute left!

9:57 a.m. PST: As for Apple stock, it is currently trading at just under $162 per share, 11% below the all-time high of January 3. That’s not too bad, considering the tech-heavy Nasdaq 100 recently entered the bear market (i.e. a correction of more than 20%).

9:54 a.m. PST: If you wish, leave your opinion on the Twitter poll below:

9:52 a.m. PST: For a summary of what awaits you, see the few paragraphs above. But in a nutshell, I bet a new iPhone SE and iPad Air will see the light of day. Let’s see what happens.

9:51 a.m. PST: Throwback to Peek Performance, the event starts in 10 minutes, and you can follow it live here.

9:50 a.m. PST: It’s pretty clear to me that AAPL’s pickup today has nothing to do with the product launch event. A lot has happened from a geopolitical standpoint that has boosted the markets lately.

9:48 a.m. PST: Apple stock started the day in the hole, as did the S&P 500. Now both are well into the green, as shown in the chart below. The Nasdaq 100 is also doing well today, after a late morning turnaround.

Source: Yahoo Finance

Source: Yahoo Finance

9:45 a.m. PST: The time has come! Apple’s “Peek Performance” event starts in 15 minutes! My name is Daniel, I will be blogging live and discussing the major developments of the day in the SF Bay Area.

3:00 a.m. PST: Good morning all! Our live coverage begins at 9:50 a.m. Cupertino time, or 12:50 p.m. EST. Come back to see us in a moment! In the meantime, don’t hesitate to answer the following Twitter poll:

Who do you think will be the main star of Apple’s ‘Peek Performance’ product launch event – Apple Maven will be covering it via live blog starting at 9:50am PST?

(Disclaimer: This is not investment advice. The author may own one or more stocks mentioned in this report. Additionally, the article may contain affiliate links. These partnerships do not do not influence editorial content. Thank you for supporting The Apple Maven)