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Spotify buys music trivia game Heardle

Image credit: Engadget

Spotify’s latest acquisition is the interactive music trivia game Heardle.

First came Wordle, developed by Josh Wardle and sold to The New York Times, then came Heardle – developed by digital production studio Omaske. Although Spotify hasn’t revealed what it pays for Heardle, the guessing game and music discovery is about to join the Spotify family.

Playing Herdale gives you a total of six guesses to guess a song. Each clue will give you about a second of music to inform your next guess. At the end of the game, you will have the chance to experience the song in its entirety, whether they guessed it correctly or not.

The reason Spotify bought the game could be, in their own words, that Heardle is “more than a trivia game”, claiming it’s “also a music discovery tool”.

Spotify says existing Heardle players can expect the look of the game to remain the same. Moreover, it will also remain free.

A new feature that is effective today is that players can listen to the full song on Spotify upon completion of the game.

The streaming service says there are “exciting opportunities” afoot for Heardle with users in the US, UK, Ireland, Canada, Australia and New Zealand.

“Soon, hundreds of millions more people around the world will be able to play and enjoy the game in their native language,” Spotify announced.

Additionally, Spotify plans to more fully integrate Heardle and “other interactive experiences ‘into Spotify'”

We’re always looking for innovative and fun ways to improve music discovery and help artists reach new fans. Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs…and a way to compete with their friends to see who has the best musical knowledge. Since its debut, the game has quickly built a loyal following and aligns with our plans to deepen interactivity in the Spotify ecosystem.

Jeremy Erlich, Global Head of Music

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