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Spotify Car Thing has been discontinued

Image credit: Spotify

RIP car thing. Spotify has stopped production of its in-car hardware device, quietly announcing that it will no longer manufacture the in-dash Bluetooth accessory.

News of the removal of the Spotify Car Thing Bluetooth player is part of Spotify’s quarterly earnings report. It’s been a long road to a stalemate for the now-delisted music podcast and hands-free device.

The hardware device had an invitation-only first release in April 2021, followed by an eventual US rollout in February that saw the car music player retail for $89.99. The updates were still rolling out as recently as April this year.

So why is Car Thing discontinued? According to TechCrunch, Spotify said in a statement, “Based on several factors, including product demand and supply chain issues, we have decided to discontinue production of Car Thing units.”

“Existing devices will work as expected. This initiative has unlocked some useful learnings, and we remain focused on the car as an important place for audio.

Car Thing is still available – on sale for a discounted price of $49.99, presumably while supplies last, in which case it’ll be dead forever. According to Android Police, you can also get a discount on the device for a limited time. The duration of support for the device has not been announced.

When so many vehicles have built-in entertainment systems that easily connect to multiple platforms, Spotify’s device, locked to their single platform, was always going to be a tough sell.

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