A new partnership announced by the NBA and YouTube Shorts aims to bring Canadian basketball fans into the world of NBA lifestyle and culture, giving them insight into what their favorite Canadian players are up to in the NBA. NBA off the field.
Fans will get to see how players choose their pre-game outfits, their heartfelt thoughts on poutine, and some of the best dance moves to celebrate a slam dunk.
“YouTube has long been a place for Canadian basketball fans to see full game highlights or top games,” said Alyssa Whited, Marketing Manager, YouTube Canada. “Working with the NBA, we wanted to take the fan experience a step further by showing a side of the players that fans don’t see on the court.”
This behind-the-scenes access extends well beyond the NBA season. Fans will be able to watch and explore content from other key moments, including the Canada Series and All-Star Weekend.
“We are thrilled to bring exclusive content featuring some of the NBA’s brightest young stars to basketball fans in Canada through YouTube Shorts,” said Cheryl Sebastian, Director of Global Partnerships, NBA Canada.
“Our new partnership provides a fantastic platform to showcase the dynamic personalities of NBA players, with the help of some of Canada’s most engaging and talented content creators.
These NBA stars will be able to connect, create and share their stories with top Canadian creators, including:
- basement gang
- Jad Slaibeh (Chad with a J)
- Jaclyn Forbes
- Neema Naz
- Torri Webster
- Harjit & Jaz (YouTwo TV)
Fans in Canada can follow the NBA on YouTube Shorts by visiting this link.
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